For high-growth, VC-backed consumer-tech teams, I build custom AI agent teams that analyze performance, recommend tests, and draft on-brand creative. Reusable skills and scheduled workflows automate the recurring work. Your people set the direction and approve the work.
15 years in marketing
3 years building with AI
Operator + builder in one person
01 / WORK WITH ME
For marketing teams with ambitious KPIs and more strategy to execute than bandwidth allows.
I design and build an agent team to take on a defined part of your marketing. The agents use your strategy and brand guidance, run connected tasks on a schedule, and bring the work back to your team for review.
I manage a defined part of your marketing strategy and execution as your fractional marketing leader. I set priorities, guide the work, and build AI systems alongside your team to increase what you can get done.
ALSO AVAILABLE / AUDIT & PLAYBOOK
We review your marketing strategy, current work, and tools. You get a comprehensive implementation playbook covering the agent teams, reusable skills, workflows, and schedules that could support your marketing, with a plan for how they fit together.
Two calls and a review of your context give me what I need to make the plan specific. Your team can implement it themselves or use it to direct agents through the build.
02 / WHAT I BUILD
I connect the agents, give them your brand and strategy context, and set up when they run and where your team reviews the work.
Each agent has a job, such as analyzing campaign performance, checking the numbers, writing a creative brief, or drafting copy.
Step-by-step instructions tell agents how to do each task. Your brand guidance, goals, and approved examples tell them what good work looks like.
Agents pass their work to the next step and run on an agreed schedule. Analysis leads to recommendations, then briefs and drafts, without your team rebuilding the process each week.
Your team sets priorities, challenges recommendations, and approves the work. I build review points into the workflow before creative, account changes, or launches go ahead.
We review your tools, data, and access before choosing the integrations. Your team keeps control of the decisions.
IN PRACTICE / APTDECO
AptDeco’s agents pull Meta campaign data, check the numbers, explain what changed, and recommend the next tests. The marketing team reviews the recommendations and decides what to do.
I built that weekly workflow and connected it to creative briefs and drafts, with people approving the work.
See how AptDeco uses it Based on about five hours saved each week.
Creative developed for AptDeco, with the weekly report in front.
Confidential account details are blurred.
“Justine’s been in my seat. She got fluent in our strategy fast, built around our whole funnel instead of one tactical slice.”Robyn Risso · VP Marketing, AptDeco
03 / FROM STRATEGY TO HANDOFF
I review your strategy, goals, tools, and recurring work to find where an agent team could help most.
I map the agent roles, skills, workflows, schedules, and decisions that need a person.
I connect the tools and test the system against your real work, brand standards, and business goals.
Your team learns to run the workflows, review the outputs, and update the system as your marketing changes.
Justine Sakowicz / FounderMARKETING OPERATOR. AI BUILDER.
I bring 15 years of marketing experience and three years of hands-on AI building. As Head of Marketing at Glowforge, I led a 20-person department, managed a $6M budget, and led the company’s first hardware launch in eight years.
Now I help lean, ambitious consumer-tech teams take on more of their marketing strategy. I bring the judgment to lead the work and the hands-on experience to build the AI systems that support it.
Connect with me on LinkedInA FEW GOOD QUESTIONS
Start with the work
Tell me about a marketing goal, a recurring task, or a part of the strategy you can’t get to. I’ll take a look and let you know how I could help.