Marketing that compounds.
AI systems you keep.

AI-native marketing leadership for consumer brands

I lead the growth work you don't have a senior person for. The AI systems I build alongside it stay with your team, and they get sharper every cycle.

Book a scoping call
15 yrs
Marketing experience
$10–100M
Revenue scaled for an e‑comm brand
$10M/yr
Budgets, shoestring to scale
1–20
Teams built and led

Fifteen years in the marketing trenches. Thousands of hours building the AI systems that do the work.

Justine Sakowicz
Justine SakowiczFounder
The operator

At Glowforge I built the segmentation strategy and the content, social, and creator engines that helped scale the brand to $100M. I oversaw a $10M budget, led a 20-person team, and took their first hardware launch in years to market. Before that I built Beaumade, an augmented-reality iOS app, to 100,000 downloads and 30 designer partnerships on a shoestring budget.

I know what good marketing takes because I've had to deliver it, with my own budget and my own team on the line.

In 2023 I started building with AI, obsessed with how close it could get to replicating what a great hire does: real context, real judgment, and a feedback loop that gets sharper every cycle. Thousands of hours later, that's Compound Loop.

“Most AI marketing solutions are built by engineers who understand the tech but have no real context for how marketing works. Justine’s been in my seat. She got fluent in our strategy fast, built around our whole funnel instead of one tactical slice, and gave me back a real piece of my week: an AI thought partner plus five specialized agents that run as my performance marketing and creative team. And she trained me to run it myself, so it’s actually ours.”
Robyn RissoVP of Marketing, AptDeco
Read the AptDeco case study

A few of the systems I've built.

Real and running. Rebuilt here with sample data so you can click through them. I can open the real ones up and walk you through exactly how they work.

Runs weekly for AptDeco

A self-improving Meta ads engine

Every week it reads the account's raw Meta data, separates real signal from noise, and turns what it finds into ranked, plain-language moves. Every cycle it learns from what performed and gets sharper.

  • Findings are sorted into act-now or watch, so it never recommends acting on randomness
  • Two blind verification agents recompute every number from scratch before anything ships
  • A human makes every call. The system does the reading, checking, and ranking
  • When creative fatigues, the loop closes: new ad concepts are generated from what the data says is working
Step through four weeks. Open a finding to see the evidence and the two blind recounts.Sample data
Weekly Meta ads report
Trained on a niche's top creators

A content engine that learns a niche

It studies the top creators in a niche, pulls apart the exact hooks and formats that overperform, and turns what's working into a scored bank of topics ready to script. Every topic is backed by the specific reels that prove it.

  • Filter the library by hook pattern
  • Pick a topic to see the reels that earned its score
  • Which topics get scripted is still a person's call
Sample niche: home and living creators. Handles, scores, and reels are invented.Sample data
Reel library109 reels deconstructed
Top reels by hook pattern
Topic bank
Scored from what overperforms. Pick one.
The layer behind the other two

A marketing team of AI agents

Specialized agents I trained to think like the marketers I've managed. They draft, critique, and hand work to each other, built on one rule: no agent grades its own homework. The blind verifiers that recompute the ads engine's numbers are two of them.

  • Work moves between agents on its own
  • Verifiers only ever check someone else's work
  • Nothing ships until a person approves it. Here, that person is you.
Watch a week's report move through the team. It will wait for you at the gate.Simulation
Agent team
Work in progress. The gate opens when the verifiers are done.

Bring me in to lead, or to build.

While I'm here

Fractional marketing leadership

Founder sketching your first go-to-market plan, or a team ready to hand off a piece of the strategy. I've sat in both seats, so I meet you where you are. I take the big calls, set the direction, and keep the work shipping, at the pace of an operator with her own AI stack behind her.

What you keep

Custom AI marketing systems

I take a workflow your team already runs by hand and build it into an AI system that runs it for you, in your tools, handed off so your team owns it. The hours it gives back go straight to the higher-level, net-new work that AI can't do.

Both doors start with the same call.

Tell me what you're working on. You'll leave with a clear scope and a number.